Acquisition expands Roadhouse’s in-house development capabilities for
Facebook and mobile games

June 21, 2012 – Vancouver, BC – Roadhouse Interactive Ltd. an online and social game developer, today announced it has acquired The Embassy Interactive, a Vancouver-based Facebook and iOS game developer. The acquisition will further strengthen Roadhouse’s development capabilities and enable the company to quickly expand its roster of projects which currently includes Family Guy Online™ and MechWarrior Tactics™. The Embassy Interactive was founded in 2008 and has developed several social games including UFC® Undisputed™ Fight Nation for Facebook, and Tangram Puzzle Pro for iPhone, an original IP that reached #2 in US iTunes downloads.

Effective immediately, The Embassy Interactive will become Roadhouse Game Studios and will focus on new product development for Facebook, smartphones and tablets. The acquisition adds internal development capacity to support Roadhouse’s production and operational expertise. Roadhouse will continue to work with third party studios in addition to internal development and continues to seek top development resources to match its strong production roster.

“The acquisition of Embassy is a strategic fit for us and a critical step in our growth,” said James Hursthouse, Roadhouse CEO. “Roadhouse continues to grow as an end-to-end solution provider for the development, production, and live game operations of Triple A online and social games. This acquisition opens a new chapter in the Roadhouse story, enabling us to move forward with an expanded slate of innovative projects in the future.”

“Roadhouse is a proven Triple A online games company, and we are excited about what we will be able to achieve together and to help accelerate Roadhouse’s business” said Gary Kanazawa, Embassy Interactive CEO. “Joining Roadhouse allows our talented team to focus exclusively on what they do best – create great interactive entertainment!”

Roadhouse Interactive President, Tarrnie Williams, will be acting studio head until further notice. Roadhouse Game Studios will continue to operate as a separate entity from Roadhouse Interactive. Embassy Interactive founder Sebastiaan Reinarz will continue on as Creative Director at the new studio, while founder Ryan Donaldson will serve as an external design advisor for Roadhouse Interactive.

About Roadhouse Interactive

Roadhouse Interactive is a Vancouver based end-to-end solution provider for the next generation of browser, social, and mobile games. Founded by industry veterans James Hursthouse, Ian Verchere and Tarrnie Williams in December 2009, Roadhouse has a vision that games should be free-to-play, frictionless, and highly engaging. The Roadhouse management team is responsible for some of the most well-known game franchises of the past twenty five years. The company is working on a robust portfolio of projects across a range of genres and properties including Family Guy Online™, a mid-core browser-based ‘MMLOL’ game for 20th Century Fox that launched in April 2012 (, and MechWarrior Tactics, a turn-based strategy game for Infinite Game Publishing ( For more information about Roadhouse Interactive visit

About The Embassy Interactive

The Embassy Interactive was formed in 2008 by Sebastiaan Reinarz, former creative lead at EALA, and Ryan Donaldson former industry analyst at EA Canada, with funding provided by Embassy VFX, an industry-renowned visual effects studio with credits including Iron Man, District 9 and Battleship. The concept; to utilize the collective talents of gaming and film veterans in exploring the potential of emerging forms of converging media.

Elicia Basoli
For Roadhouse
[email protected]