UFC©: Undisputed Fight Nation™

Hard hitting action. Welcome back to the cage.

A fun Facebook collectible card battler published by THQ, developed by The Embassy Interactive. Roadhouse acquired the assets and (best of all) The Embassy team in May 2012.

UFC©: Undisputed Fight Nation™ reached 1.2M monthly active users, with very strong retention and monetization strategies.

The team took the secrets that made the original game a success to the next level and showed the world what a social game could be. A much more compelling full featured fight and mission system was added to drove retention and compulsion. The in-game leaderboard support, weekly social goals, and in-game reward system that increased player engagement proved popular.