Fan-funded game brings SMOSH’s yearly “Food Battle” to handheld devices
LOS ANGELES–(BUSINESS WIRE)– Powerhouse comedy brand and top YouTube channel SMOSH continues to expand its digital footprint with the launch of Food Battle: The Game on iOS and Android, now available for free download. The fan-funded game, developed in partnership with Roadhouse Interactive, is based on SMOSH’s annual Food Battle video series which is currently in its ninth consecutive year and remains the brand’s longest running and most-popular series with over 100 million video views to date.
The action adventure game puts players in Anthony’s shoes in a quest to defend the village of Tickputt against invading donut minions with food-based weapons such as a “Celery Sword,” “Burrito Bomb” and “Egg Roll Hammer.” Food Battle: The Game is set in a fictional world containing the most popular characters from SMOSH. In order to vanquish the invading horde of mutant homicidal donuts, players must collect stars and food items, unlock eight powerful food weapons, fight enemies, and solve puzzles to advance through all the quests and discover what is ultimately behind the sugary menace. Each character in the game is voiced by Ian, Anthony or other voices from the SMOSH family, including Ian’s mom.
“We are beyond excited for Food Battle: The Game and see our creative vision come to life,” said Anthony Padilla and Ian Hecox, co-founders of SMOSH. “It has been a lifelong dream to create a SMOSH-inspired game and it has been an amazing experience to be part of the development process. Words can’t express just how excited we are for SMOSH fans to get their hands on the game and save Tickputt from mutant donuts!”
The game began as a dream for Ian, Anthony and audience members who partially funded the game via an IndieGoGo campaign which awarded funders with a variety of perks throughout development. Further supported by DEFY Media, parent company of SMOSH, and top game developers Roadhouse Interactive, the game has evolved into a highly anticipated free-to-play holiday title for both diehard fans as well as those new to SMOSH. Food Battle: The Game joins other widely downloaded apps from DEFY Media including SMOSH, Break.com, and GameTrailers which are available on iOS, Android, Xbox, Roku and other leading platforms and have garnered a total of over 19 million installs.
Tarrnie Williams, President and Executive Producer, Roadhouse Interactive commented, “The team at Roadhouse has had tons of fun making this game with Ian, Anthony and the whole SMOSH team. We are confident that the millions of SMOSH fans will enjoy playing it as much as we have enjoyed making it.”
SMOSH, one of DEFY Media’s most iconic properties and an online fixture since 2005, is currently the largest content brand for 13-17 year olds. With over 30 million combined YouTube subscribers, 19 million social followers, and 12 million monthly unique website visitors, SMOSH has one of the strongest digital footprints of any media brand in existence today. Based on the strength of these audiences, SMOSH has also seen multiple chart-topping musical endeavors, record-setting channel spinoffs with Smosh Games and Shut Up! Cartoons along with newly launched Xbox 360 and Xbox ONE apps and top-selling mobile apps, totaling more than one million downloads to date.
Download Food Battle: The Game on iOS or Android and connect with SMOSH across social channels:www.YouTube.com/SMOSHwww.Facebook.com/SMOSHwww.Twitter.com/SMOSHwww.Instagram.com/SMOSH
About DEFY Media
DEFY Media is the definitive media company for the digital generation, formed by the 2013 merger of Alloy Digital and Break Media. The merger united two companies with strong legacies and expertise in creating influential and culturally significant entertainment properties for 13-34 year old consumers. DEFY Media creates some of the most popular content in digital under its leading portfolio of brands, including Break, Clevver, GameTrailers, Made Man, SMOSH, Screen Junkies, The Gloss, and The Escapist, together reaching over 155 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.
About Roadhouse Interactive
Roadhouse Interactive Limited is a Vancouver based developer and publisher of games for smartphones and tablets. Roadhouse’s leadership team is responsible for some of the most well-known game franchises of the past twenty five years and continues to build upon industry-leading production, development and live game operations expertise at Roadhouse. The company is working on a varied portfolio of projects across a range of genres, including Warhammer® 40,000TM Carnage, an action RPG set in the Warhammer® 40,000TM universe, FRS Ski Cross TM, #1 sports and racing game in Europe, and Red Bull Air Race: The Game, an arcade racing game based around the fastest motorsport on earth. Find us online at http://www.roadhouseinteractive.com
- DEFY Media
Jodi Smith, SVP, Communications
- DEFY Media
Laura Klang-Glienna, Director, Communications
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Source: DEFY Media