In the follow-up to his original article on predicting player churn, Dmitry Nozhnin, head of analytics and monetization at Russian MMO publisher Innova, shares his methodology for predicting when veteran players will quit the game — identifying when players will drop two to three weeks before…
The number of people playing video games in the U.S. is declining due to shrinking audiences in every gamer segment except for mobile and downloadable/online, according to the NPD Group. Gamer Segmentation 2012: The New Faces of Gamers, the market research firm’s latest report, estimates…
MechWarrior Online is being developed by Piranha Games for Montreal’s Infinite Game Publishing. The closed beta launched at the end of May and early access for die-hard fans is planned for mid-July. Infinite is also publishing MechWarrior Tactics, being developed by Roadhouse Interactive and Burnaby’s…
Committed free-to-play gamers, or those who play a virtual goods-based title more than 50 times, often account for more than 90 percent of a game’s total revenue, according to study from GameStop-owned web game portal Kongregate. The site argues that the key to monetizing microtransactions-based…
With everybody whipping through commercials on their DVRs, product placement on prime-time television is fairly prevalent these days. As Seth MacFarlane commented to the New York Times this week, we even speak in brands — “On any give day, how many times do you reference a…
Murray McCarron joins CrixLee from Girl Gamer to discuss the F2P MMLOL (Massively Multiplayer Laugh Out Loud) Family Guy Online. Read the complete article here
Great to see friends and colleagues in LA for E3 – reception to FGO was awesome! Next stop, Games for Change in NYC and then Casual Connect Seattle – party on!
But says the company “is a big player” in the games market and will only become bigger… Apple is a major player in the games market, but CEO Tim Cook has said he’s “not interested in being in the console business”. The successor to Steve…
The successful launch of Star Wars: The Old Republic notwithstanding, the business model of mandatory subscriptions for massively multiplayer online (MMO) games seems to be on its way out. A new user survey by online core gamer network Curse indicates that free-to-play games and microtransaction…