VANCOUVER, BC November 29th 2013. Roadhouse Interactive Ltd is pleased to announce that it will adapt and publish Shooting Cows, an exciting physics-based arcade puzzle game from South Korea’s Red Pig Games, on a global basis.

Shooting Cows will make its international debut on the PlayPhone network, which boasts a potential reach of over 800 million subscribers around the world.

The relationship with Red Pig Games stems directly from Roadhouse’s participation in a mission sponsored by the BC International Trade and Investment Office to the G-Star 2012 trade show in Busan. Red Pig Games was formed by a group of veteran South Korean game developers.

James Hursthouse, Roadhouse Interactive’s CEO, said “We are keen to partner with great developers from around the world and adapt awesome games from one market to another. South Korea is a hotbed of great development talent. It’s great to be able to bring the game to a broad global audience.”

Teresa Wat, British Columbia’s Minister of International Trade, said, “We are very happy to see this collaboration between Canadian and Korean companies. British Columbia has a long history of supporting and hosting innovative game developers drawn here by our strategic location between Asia and the vibrant North American market for their products.”

In Shooting Cows, players navigate their way through 120 environments, both on earth and in outer space, as they help a group of cows defend their milk from hordes of invading aliens! The game uses an engaging and familiar slingshot game play mechanic and offers a range of characters and un-lockable mini games.

Shooting Cows will be launched globally in multiple formats and on several platforms over the next few months, with PlayPhone as the first major distribution channel. PlayPhone partners with global telecom carriers such as Verizon, AT&T and SingTel.

“PlayPhone is thrilled to be working with Roadhouse and believe that Shooting Cows is a fantastic game that will appeal to our global gaming community,” said Anders Evju, CMO of PlayPhone. “We’re looking forward to distributing Shooting Cows across our Carrier Game Stores that include over 800+ million customers.”
About Roadhouse Interactive

Roadhouse Interactive is a Vancouver-based developer, operator and publisher of world-class games for tablets, smartphones and other connected devices. Roadhouse’s management team is responsible for some of the most well-known game franchises of the past twenty-five years. Roadhouse continues to build industry-leading production, development and live game operations expertise. Projects include FREERIDE Ski Cross, an action sports game being published by Unity Games, Warhammer® 40,000™: Carnage, a side-scrolling action RPG set in the Warhammer® 40,000™ universe, and Elemental Power, a card battle game currently ranking among the top-five CCG on Kongregate.

For more information about Roadhouse, visit

About Red Pig Games

Established in 2011, Red Pig Games is an independent game studio that creates casual social games for social networks and mobile platforms. Red Pig’s team provides high quality gaming experiences based on dozens of successful online game projects over the past decade. Its game genre includes mostly in casual shooter, RPG and puzzle, and social games.

For more information about Red Pig Games, visit

About PlayPhone, Inc

PlayPhone is the world’s leading mobile social gaming network, connecting global mobile service providers to a global gaming community. PlayPhone’s carrier partners cover 83% of North American mobile subscribers, and PlayPhone’s global reach is quickly approaching 800 million mobile customers, with additional announcements coming soon. PlayPhone offers mobile customers a single, engaging app to discover, download and play their favorite games with friends. In addition, PlayPhone lets game developers leverage PlayPhone’s extraordinary reach to launch and monetize games globally with a single integration SDK. Based in San Francisco, Calif., PlayPhone is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Coral Group, and Scale Venture Partners.

For more information about PlayPhone, visit