Marketing Manager

Roadhouse is looking for a Marketing Manager to join our team. You will be charged with creating, driving and executing marketing plans for our games around their global launches and ongoing promotion. This role works closely with our VP of Marketing, Community Manager and Product teams to develop and track the effectiveness of our customer facing materials and activities.

RESPONSIBILITIES
  • Create and drive marketing plans for global game launches and ongoing promotions
  • Manage and share game assets and collateral essential for all marketing communications
  • Understand and support integration and management of analytical marketing tools
  • Assist in the management of various marketing agencies
  • Develop metrics and KPIs to measure and evaluate all campaigns
  • Write copy for web, print and mobile marketing campaigns
  • Work closely with game development team and community manager to support games launch, managing all scheduling and planning to ensure timely delivery of assets
  • Manage launch of games in conjunction with publishers, developers and platform holders.
  • Attend and support industry events, including trade shows, conferences and meetups
  • Knowledge of A/B testing and research methodology
REQUIREMENTS
  • 1-3 years in a marketing role in the games/entertainment/technology field
  • Post-secondary degree or diploma in Marketing, Communications or equivalent field
  • Knowledge and passion for video games and mobile entertainment
  • Entrepreneurial spirit who is creative, resourceful, enthusiastic and self-motivated
  • Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
  • Strong presentation skills
  • Good understanding of public and media relations, social media and advertising
  • Grasp of content marketing, including its importance and components
  • Experience with software such as Photoshop, PowerPoint and Trello etc
  • Strong project management/project planning skills
  • Drive to grow and accelerate career in mobile gaming business
Interested in the opportunity? We’d love to hear from you. Please apply with your current resume and a cover letter outlining how you’re qualified for the job.

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