Taking great games and bringing them to market. All the bells and whistles included!
From day one, our publishing team gets its hands dirty, play-testing prototypes or early game builds to advise on where a game needs enhancing and fine tuning. Once the game is ready; competition assessed, tools integrated and target audience defined, the team moves into live action mode. At this stage, a fully fledged marketing plan is created covering PR, Social Media, User Acquisition, In-game merchandising and Cross promotional opportunities – all based on KPIs and measurement through our own analytics wrapper. Once the game is live in the market, got its first round of press reviews; getting tons of love from its fans; we start to focus on hitting good retention and monetization numbers. We also jump into cost-effective User Acquisition campaigns designed to maximise Life Time Customer Value and ROI. Once success is achieved, our post-mortems detail the best practice and key learnings we all picked up along the way.
Our services include:
Want to find out more about our capabilities or our team? Send us an email and our business development group will get back to you right away.