GAMES PUBLISHING AND MARKETING SERVICES

From day one, our publishing team gets its hands dirty, play-testing prototypes or early game builds to advise on where a game needs enhancing and fine tuning. Once the game is ready; competition assessed, tools integrated and target audience defined, the team moves into live action mode. At this stage, a fully fledged marketing plan is created covering PR, Social Media, User Acquisition, In-game merchandising and Cross promotional opportunities – all based on KPIs and measurement through our own analytics wrapper. Once the game is live in the market, got its first round of press reviews; getting tons of love from its fans; we start to focus on hitting good retention and monetization numbers. We also jump into cost-effective User Acquisition campaigns designed to maximise Life Time Customer Value and ROI. Once success is achieved, our post-mortems detail the best practice and key learnings we all picked up along the way.

Our services include:

• Brand analysis and positioning
• Competitive analysis, KPI / CPI targets
• Social and traditional media strategy and recommendations
• Collateral audit, development recommendations
• App Store, ASO recommendations
• PR/Media recommendations and messaging
• Segmentation / Tools and analytics platform recommendations along with KPI
• Full launch calendar including test market activities and targets
• Paid and Non-Paid User Acquisition Plan and Budget Recommendations

Want to find out more about our capabilities or our team? Send us an email and our business development group will get back to you right away.