HIGH LEVEL SUMMARY
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DETAILS
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| Game Title |
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[text GameTitle] |
| Platform |
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[text Platform] |
| Engagement Start Date |
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[text EngagementStartDate] |
| Initial Engagement |
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[text InitialEngagement] |
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CHANNELS
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| [checkbox iOSAppStore "iOS App: Store USA, Europe, Middle East, Asia (TBD)"] |
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Assumed – Territories to be agreed |
| [checkbox GooglePlay "Google Play: USA, Europe, Middle East, Asia (TBD)"] |
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Assumed – Territories to be agreed |
| [checkbox AmazonKindle "Amazon Kindle"] |
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TBD |
| [checkbox Playphone "Playphone"] |
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TBD |
| [checkbox Verizon-USA "Verizon - USA"] |
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| [checkbox Sprint-USA "Sprint - USA"] |
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| [checkbox SingTelWePlay-Singapore "SingTel WePlay - Singapore"] |
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| [checkbox IndonesiaTelekomSal-Indonesaia "Indonesia Telekom Sal - Indonesaia"] |
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| [checkbox Group1ClosedMarketLaunch "Group 1 Closed Market Launch"] |
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Rough Date Needed |
| [checkbox Group1OpenLaunch "Group 1 Open Launch"] |
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Rough Date Needed |
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| [checkbox SpecialTerritoriesExclusions "Special Territories/Exclusions"] |
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PLANNING
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| [checkbox Deliverables "Deliverables"] |
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| [checkbox GameAnalysisReport "Game Analysis Report"] |
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Full game overview, if needed. |
| [checkbox MarketingStrategyReport "Marketing Strategy Report"] |
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A plan for Hoplon only. Not execution. Not needed, if full engagement requested |
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GAME ANALYSIS PLAN
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| [checkbox Brandanalysispositioning "Brand analysis, positioning"] |
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It’s essential we know each game’s angle, and why it’s coming to market. We analyze the current brand position and advise accordingly |
| [checkbox Competitiveanalysis "Competitive analysis, KPI / CPI targets and thresholds"] |
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We analyze the competition and look to set reasonable targets for a product |
| [checkbox Analyticsplatformrecommendations "Analytics platform recommendations"] |
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We help assess and integrate the best analytics solutions |
| [checkbox Compulsionanalysis "Compulsion analysis"] |
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Measuring a player’s engagement and will to play |
| [checkbox UIUXreviewandrecommendations "UI / UX review and recommendations"] |
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Analysis of the game’s look and feel and recommend accordingly |
| [checkbox Viralityreviewandrecommendations "Virality review and recommendations"] |
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| [checkbox Socialscorereviewandreccommendations "Social score review and reccommendations"] |
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Review of the social engagement and analyze its effectiveness |
| [checkbox Economyandmonetizationreviewandrecommendations "Economy and monetization review and recommendations"] |
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A thorough review of the virtual economy |
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Look at monetization loops, retention potential and full game flow. Provide reports with extremely thorough with clear but in-depth analysis and recommendations |
| [checkbox Security "Security / anti-hack audit and recommendations"] |
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Ensuring the game is as hack-proof as possible |
| [checkbox Infrastructure "Infrastructure analysis and recommendations"] |
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Support around game infrastructure |
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MARKETING & STRATEGIC REPORT
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| [checkbox Socialandtraditionalmediastrategy "Social and traditional media strategy"] |
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Build custom plan to reach customers through social and other media channels |
| [checkbox Collateralaudit "Collateral audit, development recommendation"] |
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Review all current materials |
| [checkbox AppStoreASO "App Store, ASO recommendations"] |
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Suggest positive app store launch strategy |
| [checkbox PRMedia "PR/Media recommendations and messaging."] |
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Suggest key press/media and messaging for launch |
| [checkbox Analyticsplatform "Analytics platform recommendations"] |
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Support around selecting best analytics solution |
| [checkbox Fulllaunch "Full launch calendar including test market activities and targets"] |
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Launch calendar defines what happens and when |
| [checkbox Paidandnon-paiduser "Paid and non-paid user acquisition plan and budget recommendations."] |
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Share key targets and spend recommendations |
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MEDIA (Social Media & PR)
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| [checkbox DrivingSocialMedia "Driving Social Media impact across all major channels"] |
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Build custom plan to reach customers through Facebook, Twitter, YouTube, Instagram, etc. Includes daily activity, scheduled in advance and use of multiple tools |
| [checkbox Targetedcontent "Targeted content and messaging plan"] |
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Take initial plan built in planning phase and execute |
| [checkbox Creationandmanagementofviraloutreach "Creation and management of viral outreach"] |
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Execute social media plan |
| [checkbox Managementandexecution "Management and execution of targeted promotional plans"] |
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Execute promo plan / partnership |
| [checkbox PRPlan "PR Plan including messaging, calendar and targets"] |
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Take initial plan built in planning phase and execute |
| [checkbox Createtargetedmedialist "Create targeted media list from database of over 5,000 editors who write about games"] |
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PR kicks off |
| [checkbox Introduceclients "Introduce clients to key members of the games media"] |
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As needed – not always relevant |
| [checkbox Sourceinterviews "Source interviews with game development team for appropriate media"] |
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PR kicks off |
| [checkbox Drivegame "Drive game reviews and other coverage"] |
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Seeding positive game reviews |
| [checkbox Manageevents "Manage events, press conferences"] |
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Handle any events and press conferences |
| [checkbox Buildpresskit "Build press kit, create all written collateral and distribute assets"] |
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PR support with all materials, hosted in secure accessible location |
| [checkbox Distributepromo "Distribute promo codes as needed"] |
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These codes are required for some game reviews on iOS |
| [checkbox Mediatrawl "Media trawl to maintain view on trending subjects and relevant media coverage"] |
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We keep an eye on coverage and share our findings |
| [checkbox Manage "Manage social analytics and drive social KPIs"] |
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Reports on social media success |
| [checkbox Monitoring "Monitoring and contribution on relevant forums"] |
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Report and feedback on forum activity |
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USER ACQUISITION
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| [checkbox Paiduser "Paid user acquisition strategy, typically in 4-8 week increments"] |
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Full UA Plan – targeting strategy, and execution plan, which includes budget and channel recommendations " |
| [checkbox Adviceon "Advice on the best analytics and measurement tools"] |
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Light integration and be able to for both track UA campaign performance and post install data. |
| Synergistic UA + game content strategies e.g. slow trickle, burst, sustained, daily budget, CPI and organic expectation |
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Define strategy to meet need of game and country based on product life cycle. |
| [checkbox Mixingtherightchannels "Mixing the right channels to meet KPI targets – e.g Chartboost vs. Tapjoy; Facebook vs. Ad Colony etc.."] |
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Monitor the quality of the traffic, and optimize performance for maximum ROI. |
| [checkbox Managingdailymedia "Managing daily media spend based on LTV levels, to maximise ROI"] |
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Balance media spend with forecast revenue numbers Eg. Effective CPI |
| [checkbox Perpetual "Perpetual A/B testing on ad creative and channels"] |
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Test all creative with suite of online tools |
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APP STORE MANAGEMENT
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| [checkbox AppStoreOptimization "App Store Optimization (ASO) - the headlines, the copy, the keywords are all tested using professional toolsets, with recommendations made for each area"] |
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Full store management of assets and process, includes fine tuning key words, copy, screenshots etc. |
| [checkbox Buildeffective "Build effective App Store strategy and tactics"] |
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Provide positive App Store launch strategy, introduce DM to key members of the games media |
| [checkbox AppStoreASOrecommendations "App Store, ASO recommendations"] |
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Includes review of all key words, screenshots and copy with continued refinements as game updates are launched |
| [checkbox PushAppleandGoogle "Push Apple and Google for feature of game in store"] |
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On going activity for all App Stores and relationship building for studio |
| [checkbox growrelationships "Manage, build and grow relationships with Global Distribution Partners - Google, Apple, Amazon"] |
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Capitalise on existing relationships and establish and grow new ones to drive features and face to face meetings |
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COLLATERAL AND CREATIVE
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| [checkbox Assessexistingmaterials "Assess existing materials and localise, edit as required"] |
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Support around game collateral |
| [checkbox Buildandshare "Build and share full specification chart and delivery calendar"] |
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Calendar detailing all asset usage |
| [checkbox ThoroughABtestingofallmaterials "Thorough A/B testing of all materials"] |
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Continued test of collateral in various channels |
| [checkbox necessarymaterials "Create all necessary materials, including Trailers, Screenshots"] |
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Creation of assets to suit Western markets |
| [checkbox Shareallcurrentassets "Share all current assets"] |
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Client to provide access to all materials |
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QA
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| [checkbox Testing "Testing"] |
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QA team will monitor the game from its first submission until as late as post-production |
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Test across the full spectrum of top iOS and Android devices |
| [checkbox Materiallocalisation-gameandassets "Material localisation - game and assets"] |
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Translate game and app store copy into multiple languages |
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CUSTOMER SERVICE
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| [checkbox Services "Services"] |
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Manage all customer interaction and service to create positive image of game and studio |
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Complement and support customer service core values and enhance performance |
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Strategic counsel on best means to handle all types of enquiries while maintaining the appropriate tone and position amongst fans |
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REPORTING & FEEDBACK
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| [checkbox RealTimeDashboardAccess "Real Time Dashboard Access"] |
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24/7 dashboard access to review all KPIs and performance |
| [checkbox DailyCallorreportasneeded "Daily Call (or report) as needed"] |
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To be agreed |
| [checkbox WeeklyHighLevelKPIFeedbackMarketingSuggestions "Weekly High Level KPI Feedback / Marketing Suggestions"] |
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Continued review of activity and performance leads to enhancements and improvements |
| [checkbox WeeklyreportsonPRandSocialmediacoverageandengagement "Weekly reports on PR and Social media coverage and engagement"] |
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Coverage report as detailed in PR section |
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Typical Time Required for each aspect
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Time are very approximate at this discovery phase
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| [checkbox EngagementStartDate "Engagement Start Date"] |
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| [checkbox InitialEngagement "Initial Engagement"] |
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TBD |
| [checkbox Planning "Planning"] |
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4 man months |
| [checkbox GameLocalization "Game Localization"] |
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| [checkbox Hosting "Hosting"] |
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| [checkbox nalyticsWrapperIntegration "nalytics Wrapper Integration"] |
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| [checkbox AnalyticsManagement "Analytics Management"] |
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40 hours / month |
| [checkbox UserAcquisitionManagement "User Acquisition Management"] |
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40 hours / month |
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| [checkbox PublicandMediaRelations "Public and Media Relations"] |
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20 hours / month |
| [checkbox SocialMediaManagement "Social Media Management"] |
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20 hours / month |
| [checkbox Facebook "Facebook"] |
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| [checkbox Twitter "Twitter"] |
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| [checkbox Customlandingpage "Custom landing page"] |
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| [checkbox CommunityDevelopment "Community Development"] |
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10 hours / month |
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| [checkbox CollateralCreation "Collateral Creation"] |
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10 hours / month |
| [checkbox Copy "Copy"] |
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| [checkbox Screenshots "Screenshots"] |
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| [checkbox BannerCollateral "Banner Collateral"] |
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| [checkbox AppStoreManagement "App Store Management"] |
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| [checkbox TOTAL "TOTAL"] |
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12 man months over 6 months |
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| [checkbox AnalyticsPlatformFees "Analytics Platform Fees"] |
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$2,500 per month |
