Online gaming operator Bingo.com announced a partnership deal with social iGaming developer and operator Roadhouse Interactive to launch a beta version of its new Trophy Bingo proprietary social bingo game. The Anguilla-based firm stated that the multi-platform Trophy Bingo title is due to be made available in ‘select test markets only’ via smartphones and tablet computers running Apple iOS and Google Android operating systems in addition to on Facebook. “The beta release of Trophy Bingo is an important step to completing Bingo.com’s entry into the social casino marketplace,” said Jason Williams, Chief Executive Officer for Bingo.com. “While we remain focused on our gambling strategy in targeted European markets, Trophy Bingo will enable Bingo.com to monetise its substantial North American traffic, which arrives naturally to Bingo.com. “Americans and Canadians are some of the most avid bingo players in the world and now Bingo.com has an innovative new product to offer them. We are very excited about this new addition to Bingo.com’s business strategy.” “This partnership combines Bingo.com’s deep understanding of and success in the bingo space with Roadhouse Interactive’s expertise in free-to-play games design and development,” said James Hursthouse, Chief Executive Officer for Vancouver-based Roadhouse Interactive. “We anticipate players will enjoy the several unique innovations that have been introduced to the genre with Trophy Bingo and look forward to continuing to develop and operate the game in collaboration with Bingo.com.”

via totallygaming.com